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Madre takes imperfect fruits, that would otherwise be discarded, and transforms them into fresh, delicious juices.

The branding embodies this ethos with a minimalist, recycled look.

The gray tones evoke an industrial, upcycled aesthetic, steering away from bright colors to emphasize the transformation of waste into something valuable.

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The 3D-rendered fruits represent the beauty found in imperfection.

We developed the full branding, packaging design, social media content, and copy, while ensuring the use of sustainable materials and packaging to align with the brand’s eco-conscious mission.

[2024] What we did:

Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.
Sustainable juice brand using imperfect fruits with minimalist, recycled-material designs.

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