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Blossoul is a line of cannabis oils designed to align with different phases of the day in each packaging.
The challenge was to transform a brand closely tied to the cannabis world, often misunderstood by certain consumer segments, into a product associated with wellness, trust, and quality.
We developed the packaging, designing bottles and boxes that enhance product recognition and simplify the consumer’s choice. We also created the product names, Relief, Daylight, and Nightfall, and paired them with colors that communicate their effects: relief, energy, and rest.
[2024] What we did:
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