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Olie is a premium hand-harvested olive oil, where we took a deconstructed approach to its branding and packaging.
Inspired by the impact and unpredictability of abstract art, the design embraces imperfection and chaos. Bold, fragmented visuals break away from traditional aesthetics, pushing the boundaries of what olive oil packaging can be.
We developed the branding and packaging to ensure it stands out on the shelf, emphasizing the authenticity and audacity of this olive oil brand.
[2024] What we did:
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